A new venture for the fragrance giant that is Jo Malone London. Although the company who has been famed for their home candles infused with her beautifully designed fragrance, their branch out into the ever-popular diffuser market has been held off until now. Oh but it was worth the wait in my opinion.
The diffusers come in three different fragrance variations: Red Roses, Lime Basil & Mandarin and finally Pomegranate Noir.
The Pomegranate Noir Cologne was the first product from Jo Malone London I ever owned, bought for me by my mother who originally bought it for herself and decided it was too manly for her, hence passing it on to me. However, since then, it has been my absolute favourite scent from Jo, and during my time in Selfridges being positioned directly across from their concession, discovered it was the favourite of many others, including staff.
Jo Malone London describes their iconic fragrance as: Ruby-rich juices of pomegranate, raspberry and plum are spiked with pink pepper and laced with Casablanca lily and spicy woods. Dark and enigmatic. There is nothing in there I could disagree with, but I will add that in winter this fragrance is warm and encapsulating, but during spring and summer, the lighter fruity notes come into play, feeling fresh and exuberant. It really is an all seasons fragrance.
The diffuser comes in the pictured glass bottle with 10 reeds. I was told that although there were 10 reeds included, you should only insert 7, as this was more attractive from an interior design POV as well as they sat much better and spread out more evenly. This is all true.
The scent is powerful but not overbearing or insipid, although this isn’t some cheap glade electric thing we’re talking about, its been designed to fill a room and it really does. Even though this is in my bedroom, I can smell it faintly almost throughout the whole house with as it wanders through the halls.
This is a diffuser for someone who is serious about fragrance and can appreciate all the subtle aspects that go into making this truly beautiful home fragrance product as is reflected in the price. Due to its design, it wouldn’t look out of place wherever you placed it around your home.
Jo Malone London Pomegranate Noir Scent Surround™ Diffuser £45/165ml at Jo Malone London Online