Introducing Le Couvent des Minimes: The New Brand from L’Occitane

L’Occitane is not only it’s own brand but is in fact the L’Occitane Group; owning L’Occitane, obviously; L’Occitane Au Bresil, unfortunately; Erborian and the widely celebrated Melvita. So allow me to introduce the new brand launching last week exclusively in Boots stores – Le Couvent des Minimes. Humble beginnings In 2004, Olivier Baussan – the founder of L’Occitane, […]

Aveda celebrates 25 years of Shampure with new products

My favourite haircare brand, Aveda, is excitedly celebrating 25 years of its iconic shampoo and conditioner, Shampure; featuring an intoxicating aroma of 25 pure flower extracts that have been winning awards since 1989. Manufactured with 100% wind energy in 100% post-consumer recycled packaging with ethically sourced ingredients; Aveda Shampure is the hallmark of ethically produced […]