Thicker, fuller hair is yours

My hair just piles up, and up, and up, but individually, the hairs are fine, I just have more follicles than I think is physiologically possible. Maybe you can relate? You blow dry it, add product and thicken it up and give it shape, but by midday, it all just snaps back and flops. It needs more lasting volume!

But, whether flat hair, fine hair, thin hair or receding hair, is it Aveda Invati to the rescue?

Invati is one of Aveda’s biggest ever launches and revolves purely around the core trio of products – Invati Exfoliating Shampoo, Invati Thickening Conditioner and Invati Scalp Revitalizer. It relies on Densiplex™, a thickening complex of natural plants and herbs including ginseng and turmeric. This Cradle to Cradle Gold Certified range, through clinical trials, has been proven to reduce hair loss due to hair breakage in just 12 weeks. It sounds very promising!

[UPDATE 05/01/2014] I’ve been using the Aveda Invati collection on and off for over a year now and I can’t deny how much it thickens my hair, in fact so much so that I’ve had to take breaks from using it as my hair just became far too thick – no joke! It removes impurities and product from my hair easily and with no fuss; you need only the tiniest amount

AVEDA Invati Exfoliating Shampoo

The Exfoliating Shampoo is a weird one indeed and something quite unique to the world of shampoos, I love it. When I first read that it was exfoliating, my heart sank as I once tried the Aveda men pure-formance exfoliating shampoo, which is filled with tiny exfoliating beads that just didn’t seem to wash out, I was never really a fan.

This relies on totally gentle, chemical exfoliation, I did spot Salicylic Acid in the ingredients list among others, so they’re really not messing about here. It lathers into a rich foam, but a word of warning, do NOT get this in your eyes, if you do, you’ll make sure you only do it once! It leaves your scalp fresh and hair feeling very cleansed, but definitely ready for the conditioner straight away. The exfoliation is designed to unblock follicles and pores whilst smoothing the scalp, creating a better environment for hair production.

The fragrance is stunning, created by world-renowned clinical aromaologist Pierre Franchomme and Aveda master organic perfumer Ko-Ichi Shiozawa. Let me tempt you with – Safflower, Tumeric, Grape, Lady’s Thistle, Millet, Rosemary and Kukui. It has an overall very herby and planty smell (some real professional fragrance language there) and is very reminiscent of the fragrance used in the Aveda Men’s Pure Performance range.

I should probably also mention that this has just received another award, this time from GQ magazine as the best new shampoo with feedback such as “an intense formulation – with intense results!” and “This has made a real difference to the thickness of my hair.” – So don’t just take my word for it!

AVEDA Invati Thickening Conditioner

The Thickening Conditioner foams gently as you work it, thickening your hair as you massage and at the same time releasing a burst of the Aveda Invati fragrance. You can really feel it getting to work. Because the whole range is for all hair types, this conditioner hydrates your hair but doesn’t leave it greasy and lank, nor does it leave you gagging for more! It’s definitely not one of those conditioners that slime in and seem so disappear on contact, it really packs a punch and hair feels amazing as soon as you begin to rinse it through.

AVEDA Invati Scalp Revitalizer

The Scalp Revitalizer is incerdible with an intense formulation of chemical exfoliation and growth boosting actives.

It took my a long time of researching and asking, but no one could give me a definitive answer whether you massaged it into a dry or wet scalp, so I took initiative and pursued logic by massaging around 3-6 shots into a damp scalp, as the follicles will still be warm and more open, allowing the product to penetrate more effectively.

Once you’ve massaged it in for around 30 seconds to a minute, continue to dry and style your hair as normal, you will find that your hair immediately becomes more volumised and increasingly so after prolonged use.


Customers have already started leaving 5 star reviews! This really has created a big impact in the hair care world and for anyone with fine or thinning hair needs to give this a go. The collection is available here from John Lewis or available here, direct from Aveda who sell the complete system for £86 (you need only the smallest amount at a time).